How to Make Your Health Hook Listing Work For You
Embarking on your journey as a health and fitness professional comes with the exciting task of building your brand and connecting with your ideal clients. Crafting an appealing professional profile listing on our platform is a crucial initial step in this process, as it plays a pivotal role in attracting new clients.
Building a thriving business often hinges on overcoming the challenge of acquiring a consistent flow of new clients. Health Hook was created to provide health and fitness professionals with an invaluable resource- a steady stream of client referrals by offering a convenient way for potential clients to discover their services and see what they have to offer. We’ve done the legwork to help you appear in search results on major search engines, thereby enhancing your online visibility and build your reputation as a service provider.
Investing some time to create a compelling and effective listing is an essential and often overlooked aspect of being found online. Let’s explore tips you can use to optimize your Health Hook listing and maximize your chances of new clients booking with you.
Profile Pictures
Your profile picture is the initial point of connection with potential clients. A friendly and approachable image fosters trust and comfort, making clients more inclined to book a session. Consistency in your brand is essential, so consider using the same photo across your website and social media profiles. Consider posting a picture of the environment you provide services in. You can also consider using some of the profile picture allotments to post proof of your credentials, etc.
Address
While straightforward, Health Hook offers the option to include or exclude your practice address. For mobile and/or online practitioners, hiding your home office address might make sense (* Note: You can mark your address as private in your profile).
Phone
Providing a phone number is not required- you can set up an email-only contact method for clients to reach out to you. Alternatively, consider listing a dedicated phone line for receiving calls such as your reception’s direct line and return phone calls on a protected number to maintain your privacy.
Website
A professional website adds credibility and serves as an extension of your listing, allowing clients to learn more about your services and direct traffic through your website.
Don’t have a website yet? No problem! Contact us to explore how we can assist you in building a health and fitness-specific site tailored to your needs.
Social Media
It’s best to link a professional social media account instead of a personal one. Keeping things professional on social platforms adds credibility and shows you’re serious about your services and maintains appropriate client-provider boundaries.
Highlights & Expertise
Selecting your main specialties and treatment preferences strategically is vital. Choose options that align with your ideal client base and consider highlighting additional specialties and information not covered in the standard selections in the “About Me” section
About Me
Arguably the most important part of your profile- this is where you can really stand out and resonate with your target audience. Address their main challenges, highlight how you can make a positive impact on their health, showcase your qualifications, and communicate what makes you unique. Consider giving insight into your personal interests to make you a relatable provider such as your hobbies (e.g. For my running injury, I’d rather see a physiotherapist who is also a runner!).
Your “About Me” section should…
1. Target User Search Terms
When a user uses the search bar, the keywords they search for are cross-referenced to this section (along with the name of your listing and highlight tags). If a user searches for “back pain massage Ottawa” and your About Me section mentions your expertise as a massage therapist in Ottawa alleviating back pain, your listing will be relevant to their search and is likely to show in their results. This can be especially useful for users searching for niche, specialized and/or location-specific listings.
2. Identify Your Target Clients’ Challenges
Consider the struggles your target clients face. Why are they looking for help? Maybe they’re frustrated with lack of recovery from an injury, or struggling to stay motivated in their workouts. Summarize their experiences and challenges concisely.
Example: A physiotherapist may do this by asking “Is that nagging back injury still bothering you? Finding it tough to enjoy your favorite activities due to discomfort?”
3. Address How You Can Help
Once you’ve identified what their challenges may be, highlight the solutions and set of tools you can use to help them. Consider your ideal client in mind, their preferences and showcase how you can help them achieve progress and results.
Example: “I bring a wealth of experience as a personal trainer, guiding my clients through comprehensive workouts tailored to propel them towards their goals. My aim is to provide you with long lasting training advice and nutritional guidance throughout your fitness journey, ensuring you witness long term, tangible results.”
4. Showcase Your Qualifications
The separate “Credentials & Education” profile section allows you to give a concise overview of your education, training, and qualifications. In the “About Me” section, emphasize a few of your standout credentials and experiences as a provider, to instill confidence in prospective clients. Avoid listing your full resume.
Example: “As a registered massage therapist with 8 years of experience, a degree in health sciences, and specialty training in trigger point therapy and advanced deep tissue techniques…”
5. Highlight Your Unique Provider Qualities
Tell your story and highlight what makes you awesome. Communicate how your personality, distinctive approach, techniques, and beliefs set you apart. Focus on fostering a connection with potential clients looking for more than just professionalism and want someone with strong interpersonal skills.
6. Stay Up-to-Date & Revisit
Regularly revisit and update your listing to ensure it aligns with your evolving brand and practice.
7. End With a Call to Action
A call to action is a prompt that encourages users to take a specific action such as booking an appointment, calling for more information, visiting your website, etc.
Examples: “Book an appointment with me any time to experience the transformative power of personalized physiotherapy!”
Summary Statement:
This is the first impression people get when they see your listing- they’ll see it under location pages, search pages, and most importantly on external search engine results (like Google). Aim for a quick, attention-grabbing snapshot that draws clients to explore your profile by including keywords about your services and expertise. Think of this as your tagline—a succinct statement outlining your focus in just a sentence or two. There is a character limit to keep things short and sweet. Here are some examples:
Tips for Including Keywords:
- Identify Key Services: Mention specific services you offer (e.g., personal training, nutritional coaching).
- Highlight Expertise: Include areas of specialization (e.g., pediatric care, sports therapy).
- Location: If applicable, mention your city or neighborhood to enhance local directory users clicking on your profile.
- Unique Selling Points: Incorporate unique aspects of your service (e.g., flexible hours, friendly staff, special offers, amenities, etc).
Examples…
- Dedicated physiotherapist specializing in running & ACL rehab in Toronto. Cryotherapy recovery in clinic, weekend appointments.
- Ottawa massage therapist for 15+ yrs, ease your back pain & stress. Range of styles including prenatal massage. In-home available.
- Elite personal training + friendly staff optimize your sports nutrition & performance. Downtown Toronto, morning & weekend classes!
Credentials & Education:
Health Hook allows you to enter credentials and licensing information, providing an opportunity for you to showcase your qualifications. Be sure to include recent qualifications and also highlight these in the “About Me” section. List what is current and relevant- i.e. avoid listing too many to ensure your profile doesn’t come off as a long-winded resume.
Client Focus:
This section includes your preferred client group, age range, and sport specialty. Aligning this information with your ideal client demographic enhances the odds of connecting with clients who resonate with your focus
Common Listing Mistakes
- Avoid overly technical wording, speak in relatable terms. Consider phrasing things in terms of how you speak to clients, be personable. who are searching for your expertise but also to connect with the right professionals.
- Poor image quality. grainy photos, poor lighting, expressionless pictures
- Improper grammar & spelling- consider asking someone to read over your final draft
A well-crafted Health Hook listing is a powerful tool in attracting new clients seeking health and fitness solutions. Invest time in creating a listing that reflects your expertise, uniqueness, and commitment to client success, and watch your practice flourish!
